Spinach Smoothies is a quirky brand created from an ambigram of the word “spinach”, which means the word can be read both right-side up and upside down. I decided to use it as branding for a smoothie company that uses spinach in all its smoothies.

custom typography
branding

 
storefront sign
smoothie cup
baked goods packaging
t-shirt front
t-shirt back, logo is upside-down
brand identity system