I did this project for my job on Liberty University's Campus Recreation marketing team. The pool at David's Place, one of our recreational facilities, was being reopened, so we needed to announce the grand opening and the hours. I had been learning more about illustration and was trying to get better at realistic vector illustration. So, I came up with the idea to put the text in the photorealistic water, and I illustrated the pool by referencing an aerial photo of the actual pool at David's place.

custom illustration
layout design
photo effects

 
tv screen with graphic of an illustrated swimming pool advertising the pool opening

hallway screen graphic


smartphone with an Instagram story graphic of an illustrated swimming pool advertising the pool opening

Instagram story graphic


print poster with graphic of an illustrated swimming pool advertising the pool opening

print poster


website banner of an illustrated swimming pool advertising the pool opening

website header


Image

initial rough sketches